Sabtu, 17 Mei 2014

[O711.Ebook] Get Free Ebook Hands-On Math Projects With Real-Life Applications: Grades 6-12, by Judith A. Muschla, Gary Robert Muschla

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Hands-On Math Projects With Real-Life Applications: Grades 6-12, by Judith A. Muschla, Gary Robert Muschla

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Hands-On Math Projects With Real-Life Applications: Grades 6-12, by Judith A. Muschla, Gary Robert Muschla

Hands-On Math Projects with Real-Life Applications, Second Edition offers an exciting collection of 60 hands-on projects to help students in grades 6--12 apply math concepts and skills to solving everyday, real-life problems! The book is filled with classroom-tested projects that emphasize: cooperative learning, group sharing, verbalizing concepts and ideas, efficient researching, and writing clearly in mathematics and across other subject areas. Each project achieves the goal of helping to build skills in problem solving, critical thinking, and decision making, and supports an environment in which positive group dynamics flourish.

Each of the projects follows the same proven format and includes instructions for the teacher, a Student Guide, and one or more reproducible datasheets and worksheets. They all include the elements needed for a successful individual or group learning experience. The projects are easily implemented and can stand alone, and they can be used with students of various grade levels and abilities.

This thoroughly revised edition of the bestseller includes some new projects, as well as fresh information about technology-based and e-learning strategies and enhancements; No Child Left Behind standards; innovative teaching suggestions with activities, exercises, and standards-based objectives; reading and literacy connections; and guidelines and objectives for group and team-building projects.

Hands-On Math Projects with Real-Life Applications is printed in a lay-flat format, for easy photocopying and to help you quickly find appropriate projects to meet the diverse needs of your students, and it includes a special Skills Index that identifies the skills emphasized in each project. This book will save you time and help you instill in your students a genuine appreciation for the world of mathematics.

"The projects in this book will enable teachers to broaden their instructional program and provide their students with activities that require the application of math skills to solve real-life problems. This book will help students to realize the relevance and scope of mathematics in their lives."
--Melissa Taylor, middle school mathematics teacher, Point Pleasant Borough, New Jersey

  • Sales Rank: #231139 in Books
  • Published on: 2006-07-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.05" h x .91" w x 8.60" l, 2.37 pounds
  • Binding: Paperback
  • 441 pages

Review
"The projects in this book will enable teachers to broaden their instructional program and provide their students with activities that require the application of math skills to solve real-life problems. This book will help students to realize the relevance and scope of mathematics in their lives."
—Melissa Taylor, middle school mathematics teacher, Point Pleasant Borough, New Jersey

From the Back Cover
Hands-On Math Projects with Real-Life Applications, Second Edition offers an exciting collection of 60 hands-on projects to help students in grades 6—12 apply math concepts and skills to solving everyday, real-life problems! The book is filled with classroom-tested projects that emphasize: cooperative learning, group sharing, verbalizing concepts and ideas, efficient researching, and writing clearly in mathematics and across other subject areas. Each project achieves the goal of helping to build skills in problem solving, critical thinking, and decision making, and supports an environment in which positive group dynamics flourish.

Each of the projects follows the same proven format and includes instructions for the teacher, a Student Guide, and one or more reproducible datasheets and worksheets. They all include the elements needed for a successful individual or group learning experience. The projects are easily implemented and can stand alone, and they can be used with students of various grade levels and abilities.

This thoroughly revised edition of the bestseller includes some new projects, as well as fresh information about technology-based and e-learning strategies and enhancements; No Child Left Behind standards; innovative teaching suggestions with activities, exercises, and standards-based objectives; reading and literacy connections; and guidelines and objectives for group and team-building projects.

Hands-On Math Projects with Real-Life Applications is printed in a lay-flat format, for easy photocopying and to help you quickly find appropriate projects to meet the diverse needs of your students, and it includes a special Skills Index that identifies the skills emphasized in each project. This book will save you time and help you instill in your students a genuine appreciation for the world of mathematics.

"The projects in this book will enable teachers to broaden their instructional program and provide their students with activities that require the application of math skills to solve real-life problems. This book will help students to realize the relevance and scope of mathematics in their lives."
—Melissa Taylor, middle school mathematics teacher, Point Pleasant Borough, New Jersey

About the Author
Judith A. Muschla has taught mathematics in South River, New Jersey, for over twenty-five years. She was a recipient of the 1990—1991 Governor's Teacher Recognition Program award in New Jersey and was named 2002 South River Public School Teacher of the Year.

Gary Robert Muschla, prolific author and classroom teacher, taught reading and writing for more than twenty-five years in Spotswood, New Jersey. Including this edition, this is the seventh math resource coauthored by Judith A. Muschla and Gary Robert Muschla. Their earlier books include The Math Teacher's Book of Lists; Math Starters!; Geometry Teacher's Activities Kit; Math Smart!; Algebra Teacher's Activities Kit; and Math Games, all published by Jossey-Bass.

Most helpful customer reviews

66 of 68 people found the following review helpful.
Difficult to Navigate, even harder to use
By Robert D. Watson
There are a large number of math projects here that are mildly interesting, if a little juvenile for most high school teachers to use. Some of them are very complicated, and others are just not complicated enough, but that's all fine by me - a little variety is certainly good. Most of them will require access to the school library or computer lab, and many will take a good 3-5 days in-class to take to completion as written.

Two problems: One is that the book is organized terribly, and the other is that this book doesn't teach a whole lot of math SKILLS.

The book is organized by what it ties into the general math curriculum. So instead of having "algebra" activities, it offers "Math and Language" or "Math and Social Sciences". This makes it very difficult to find specific activities that you can tie into more general lessons topics like proportions, solving equations or graphing.

And speaking of math topics, we get to mention the other major problem I have with the book: so many of these activities do not mesh with the curriculum that is taught in a traditional math class. Regardless of your opinions on what that curriculum should be, I find it difficult for people to argue that we need four to five three-day research projects on the history of famous mathematicians in a geometry classroom. There are a number of others that simply ask students to make decisions on what to spend a budget on, and a whole lot that involve you creating a "profile" of a person or country, which often touch on mathematics, but do not delve particularly deeply into any particular concept. There are some, such as the landmarks project that discuss ideas like proportionality in depth, but I think that too many simply leave these by the wayside in favor of implementing cultural or social aspects.

The book is massive, and by no means have I looked through or tried every project, but I have taken a number of ideas from this book and reworked them to my needs (adding reflection questions to the worksheets, more guidance for some students, and making a few activities more rigorous). The flower bed project (#6) was something that I had a lot of success with in a geometry class, and the aquarium project (#8 I think) was fun, but had to be modified significantly to make it any kind of challenge for my high schoolers.

Unfortunately, unless you spend a large amount of time sifting, organizing and recreating much of the book, you won't find this to be an instantaneous resource. I think that almost every math teacher could find something to like from this book, but if you're not willing to put in the time to use this resource, it could just be something that sits on your shelf. Far from the worst book I've read on the subject, but it definitely needs some work.

38 of 41 people found the following review helpful.
A Must-Have Resource for Home Schoolers, Too!
By Cynthia E. Downes
This is a must-have resource for all home school families! The book includes 60 lesson plans that reinforce math concepts and make learning math interesting and fun. Most important, it gives students a reason for learning math!

The lessons easily integrate into other class work including science, social studies, language arts, music, art, sports, recreation, and life skills. It's perfect for those who enjoy doing unit studies!

It was written for students in grades 6-12; however, it can be adapted to younger grades depending on interests and abilities.

How I would use it in a home school setting:

Home school parents can skim through most of the introductory materials that addresses classroom strategies. However, be sure to read over pages 24-42, which includes directions for writing in the math class, an outline of the basic writing process, ideas for using the Internet in math class, and assessment guidelines and forms.

Although each lesson discusses group activities and oral presentations, it's very easy to adapt these lessons to a home school setting. The projects can easily be done individually and written reports are sufficient. If you choose to have your child do an oral presentation, he or she can perform for family members and friends or in a support group or co-op setting.

I would recommend using the lessons in this book, as needed, as part of a unit study; on a once-a-month or once-a-week basis instead of a regular math and composition class; or as needed to work on a particular math concept.

Some of the lesson plans included are:

1. Math and Science: What is the Weather?, Designing a Flower Bed
2. Math and Social Studies: A Great Mathematician, Creating a Scale Map
3. Math and Language: Fictional Numbers-Writing a Story, Rating Math Web Sites
4. Math and Art: I Wanna Be Like Escher, Designing a Quilt Pattern
5. Math and Music: Numbers and Songs, The Math in Music
6. Math and Sports: Choosing a Membership Plan at a Health Club, Comparing Sports Superstar
7. Math and Recreation: Going on Vacation
8. Math and Life Skills: Making a Budget, Buying a Car, The Costs of Pets

Sample lesson: The Geometry and Art of Architecture

Students are directed to do research at the library and online to find examples of interesting architecture. A suggested list of buildings is included or you might select a structure that is related to a topic you are studying, such as a castle for medieval history or the Eiffel Tower for the country of France.

Students are to examine their structures for examples of geometry such as angles, polygons, three-dimensional shapes, symmetry, and parallel or perpendicular lines. They are to draw the structure on poster paper and then label the geometric forms. Finally, they are instructed to write a report about the selected structure, which includes background information on the building as well as a summary of the geometry it represents.

Sample lesson: The Benefits of Recycling

In this lesson, students are instructed to research the benefits recycling offers to people, companies and the environment. After they gather the information, they must analyze it and draw conclusions about the benefits of recycling based on facts. They are to explain their conclusions in a written summary and illustrate with graphs, charts, tables or posters. They must also include a list of resources used in bibliographical format. After the lesson, a visit to a recycling center is suggested. It would also be a good time to start your own recycling projects, such as recycling glass or paper.

Hands-On Math Projects is well worth the investment in time and money. It will stimulate your child's interest in math, as well as reinforce logic and writing skills.

This review is based on the 2nd edition for grades 6-12.

9 of 9 people found the following review helpful.
Great multi-level/age/grade resource
By Chris-"Elementary Montessori teacher"
I have third to sixth grade students in my classroom, they are talented, gifted and highly motivated. We use the projects in this book in conjunction with traditional as well as hands-on activities to cover curriculum and standards. The projects in this book are simple and straightforward enough for my younger students to understand and open ended enough to allow the older children the opportunity to go beyond the suggested activity. We have done the projects independently, in partnerships and in small groups. They present their projects to each other when completed. We're currently, doing the math newsletter activity which will become part of a schoolwide newspaper we are creating. The book is designed to link math to other disciplines: science, social studies, language arts, etc. Their final projects are often so thoughtful and well constructed that I include them in our class portfolio. When they complete one project, they beg for the next!

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[A893.Ebook] Ebook Free 100 of the Most Beautiful Piano Solos Ever (Piano Solo Songbook)From Hal Leonard

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100 of the Most Beautiful Piano Solos Ever (Piano Solo Songbook)From Hal Leonard

100 pop and classical standards that every piano player should master, including: Air on the G String * Bridge over Troubled Water * Canon in D * Clair de Lune * Fields of Gold * Fur Elise * I Dreamed a Dream * I Will Always Love You * Imagine * Lullaby of Birdland * Memory * Misty * Moon River * On My Own * Over the Rainbow * The Shadow of Your Smile * Smile * Stardust * Summertime * Sunrise, Sunset * Time After Time * Unexpected Song * The Way You Look Tonight * We've Only Just Begun * What a Wonderful World * Yesterday * You Raise Me Up * Your Song * and more!

  • Sales Rank: #1915 in Books
  • Brand: Hal Leonard
  • Published on: 2014-04-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.00" h x 1.08" w x 9.00" l, 3.30 pounds
  • Binding: Paperback
  • 400 pages

About the Author
Founded in 1947, Hal Leonard Corporation has become the worlds largest print music publisher, representing some of the greatest songwriters and artists of all time. We are proud to publish titles of interest to all musicians as well as music lovers, from songbooks and instructional titles to artist biographies and instrument price guides to books about the music industry and all the performing arts.

Most helpful customer reviews

19 of 19 people found the following review helpful.
Beautiful Piano Solos
By Judy McMahon
This is for the late intermediate - advanced player. The arrangements are beautiful - the arrangement of La Vie En Rose is worth the price of the book alone.

15 of 15 people found the following review helpful.
Hal Leonard has great books, this being one of them
By Jo H
Ya know, I think I'm hooked on Hal Leonard books. Their instructional books just superb. This book. .. a definite keeper. I would call it intermediate more so than beginner. Definitely have to know how to read and play. Buy it. If you're advanced you'll still have fun. If you're a beginner you will have a few songs you can play or at least a great book as a goal. Or play the melody right hand. . Plenty of songs to choose from for that.

69 of 74 people found the following review helpful.
A great piano solos book - beautiful music
By Alan Danse
I consider this Piano book one of the best I have ever played. I am an advanced pianist who hasn't played in 30 years, but I add chords as I go along. It tends to be a little easier than an intermediate or advanced song book, but it is well worth purchasing and adds hours of enjoyment to play all the piano solos.

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Kamis, 15 Mei 2014

[P546.Ebook] Get Free Ebook The Art of War for Women: Sun Tzu's Ancient Strategies and Wisdom for Winning at Work, by Chin-Ning Chu

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Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life.

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Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.


From the Trade Paperback edition.

  • Sales Rank: #8241 in eBooks
  • Published on: 2008-11-19
  • Released on: 2008-11-19
  • Format: Kindle eBook

From Publishers Weekly
The workplace is a battlefield, according to author, speaker and businesswoman Chu. In her latest, she distills The Art of War, Taoist philosopher-general Sun Tzu's international bestseller on the fundamental elements of warfare and business strategy, into a primer and call-to-arms for working women. In vivid battlefield terminology, Chu covers everything from promotions and work attire to dealing with sexual harassment and male chauvinist co-workers. Lessons tend toward a "universal nuggets of wisdom" format; one of the keys Chu advances is "Know Thyself," because "how well you know the world around you is directly proportional to how well you know yourself." Other chapters cover the disposition of winning, conflict strategy, the utility of imagination, techniques for management and "fireproofing yourself." At a time when the ideal of a full, fulfilling work and home life seems more difficult than ever to achieve, Chu's primer on becoming "an effective strategist and warrior" will give doubters cause for reconsideration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
In one slim book, consultant and author (Thick Face, Black Heart 1992,^B and others) Chu clarifies any mystique surrounding the enigmatic Sun Tzu's treatise on the art of war--plus translates his philosophies into practical strategies for women at work. The heart of her tale? To thine own self be true--and, further, vow to transform weaknesses into strengths. After all, elements of success (winning wars, that is) are just as critical today as 2,500 years ago: the combination of ethics, timing, resources, leadership, and managing are integral to the personalities of the best executives, men and women, today. For sure, her Sun Tzu interpretations can be added to the regular B-book litany of style and substance, personal resumes, and manager-ready qualities. On the other hand, prepare to spend time with more unusual topics, all replete with excellent advice: dealing with spies and con artists, assessing possibilities and perils of specific business terrains (that is, friendly versus complex), and insulating yourself from firestorms and other company tragedies. Barbara Jacobs
Copyright © American Library Association. All rights reserved

Review
Advance Praise for THE ART OF WAR FOR WOMEN
"I know exactly what it's like to live and work as a woman in a man's world… This book reveals how to turn your dreams into reality no matter what obstacles stand in your way." --Chaka Khan, legendary entertainer

"This is the most clever, practical, and powerful philosophical self-improvement book I have ever read." --Danyi Zhang, M.D., Medical Director, Global Medical Affairs, Bristol-Myers Squibb Company

"We've all witnessed the consequences of interpreting the Art of War from a strictly male point of view. The Art of War for Women offers a more intelligent design for empowering humanity." -- Linda K. Bolliger; Founder, Chair & CVO, Boardroom Bound®

"Filled with practical strategies for negotiating with co-workers, clients, children, husbands and bosses." --Leslie Morgan Steiner, Mommy Wars editor and online columnist for The Washington Post's "On Balance" working parenthood blog

“Captivating and thought-provoking.” Andrea Gregory, General Manager, Group Procurement, Air New Zealand Limited

"Effectively communicates ancient pearls of wisdom through a clear contemporary lens." --Katherine Crowley, co-author of Working With You Is Killing Me

"A must read for working women who want to take a holistic, high road approach to building their careers." --Kathi Elster, co-author of Working With You Is Killing Me

Most helpful customer reviews

3 of 3 people found the following review helpful.
Excellent Analysis of Sun Tzu
By Dennissaint
Anyone that knows the original writing's of Sun Tzu will tell you that you really need to read and re read the text several times and take into context other writings of the period to be able to truly understand relate it to our modern environment. Many scholars say that this was done by Sun Tzu on purpose so if it ever fell into enemy hands it would be somewhat confusing.

This particular rendition does a thoughtful analysis and brings to light the true message behind that Sun Tzu was trying to say. It take the mystery out of the text and reveals the common sense intellectual approach that Sun Tzu brought to conflict!

If you have been baffled confused or curious about the original Art of War text read or get this rendition on Ipod I have been reading art of war for 25 yrs and this was the all time best at getting across the true message. I loved that I have been reading this text for many years and still garnered new insights and genius from this new rendition.

6 of 6 people found the following review helpful.
5 star book!
By Elizabeth Boltuc
As a women in the midst of working towards changing careers and moving up in the work place, I found this book very useful. This book has made me think about how I present myself at work, what I really want to do with my life, and what I need to do to get there. This book is not at all about feel-good, mushy things, it has us look at our strengths and weaknesses and strategize to succeed. I would recommend this to any women that is career-orientated. In fact, I will be getting this for several friends for Christmas.

3 of 3 people found the following review helpful.
YOU MUST BUY!
By PoliB
This book is the answer to my current job problem where im working surrounded by office jelousy & women from venus. This book is great, pratically ate it, was the answer to my pryers. I was waiting for it in strand book store, awful customer service kept me waiting until i decided to buy from it amazon. Bought it they send it fast shipping. Now i enjoy it, This book open my eyes on the job field, *MUST* BUY

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Rabu, 14 Mei 2014

[U492.Ebook] Download Drug Discovery for the Treatment of Addiction: Medicinal Chemistry Strategies, by Brian S. Fulton

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Drug Discovery for the Treatment of Addiction: Medicinal Chemistry Strategies, by Brian S. Fulton


With addiction a key target for drug discovery efforts, this book fills an important and timely need for medicinal chemists who need to understand complex neuroscience issues. The author illustrates medicinal chemistry's prominent role in treating addiction and covers specific drugs of abuse including narcotics, stimulants, depressants, nicotine, and marijuana.

• Interprets complex neuro- biological and pharmacological information, like the drug-reward system, for medicinal chemists
• Emphasizes neurotransmitters and neurochemical mechanisms of addictive drugs
• Pulls together information on the many potential drug targets for treating addiction
• Stresses unique medicinal chemistry problems when describing pharmacology testing methods and drug development

  • Sales Rank: #507525 in Books
  • Brand: Fulton, Brian S.
  • Published on: 2014-09-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.71" h x 1.05" w x 6.40" l, 1.45 pounds
  • Binding: Hardcover
  • 358 pages

From the Back Cover

Reveals the prominent role of medicinal chemistry in treating addiction

With addiction a key target for drug discovery efforts, this book fills an important and timely need for medicinal chemists who need to understand complex neuroscience issues. The author illustrates medicinal chemistry's prominent role in treating addiction and covers specific drugs of abuse including narcotics, stimulants, depressants, nicotine, and marijuana. Divided into two broad sections, the book first deals with general aspects of addiction, neuropharmacology, behavioural pharmacology, and drug development; and then delves more deeply into medication development. The book:

  • Interprets complex neuro- biological and pharmacological information, like the drug-reward system, for medicinal chemists
  • Emphasizes neurotransmitters and neurochemical mechanisms of addictive drugs
  • Pulls together information on the many potential drug targets for treating addiction
  • Stresses unique medicinal chemistry problems when describing pharmacology testing methods and drug development
A fascinating field of research with very real therapeutic outcomes, addiction deserves the attention of medicinal chemists. The author reduces this complex subject to where it is understandable to non-specialists and helps foster the kind of close working relationship between chemists and behavioural pharmacologists that is critical to effective drug development.

About the Author

Brian S. Fulton is a Visiting Lecturer in the Department of Chemistry and Chemical Biology at Northeastern University and has taught courses in organic chemistry, spectroscopy, and pharmaceutical sciences and has taught a one-semester course, Medicinal Chemistry of Psychiatric Drugs, at Harvard University Extension School. From 1987 – 2005, Dr. Fulton worked as an industrial organic chemist in the US and Europe. He obtained his B.S. in Chemistry at Missouri State University and his Ph.D. in Organic Chemistry at Iowa State University. He has written 17 peer-reviewed publications and given 8 presentations at scientific meetings.

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Senin, 12 Mei 2014

[C710.Ebook] Ebook You Are the Brand, by Steve Adubato PhD

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You Are the Brand, by Steve Adubato PhD

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You Are the Brand, by Steve Adubato PhD

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:

Feel they have something of value to offer,Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,Want their customers to buy products and services again and again,Feel unappreciated in their current job,Have recently lost a job or are seeking their first job out of college,Are trying to get back into the workforce after years of being "out of it."

Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

  • Sales Rank: #442443 in Books
  • Brand: Brand: Rutgers University Press
  • Published on: 2011-07-06
  • Released on: 2011-06-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.69" h x .85" w x 5.89" l, .92 pounds
  • Binding: Hardcover
  • 234 pages
Features
  • Used Book in Good Condition

Review
"Steve is one of the best around when it comes to communicating a message. You Are The Brand renews that high position in which he is held by top professionals." (Marty Appel Marty Appel Public Relations, Long-time Yankees PR Director 2010-10-09)

"Steve always has a refreshing take on the events of the day. His voice brings clarity to confusion and his passion is always designed to give more light than heat." (Jim Bell Executive Producer, TODAY show 2010-10-09)

"Steve Adubato is a pro! My hat goes off to him because there are only a few great communicators around—and he is one of the best!" (Suze Orman Financial Guru and New York Times bestselling author 2099-01-01)

From the Inside Flap
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.

About the Author
STEVE ADUBATO, PhD, is a broadcaster, author, and motivational speaker. He is a visiting university professor at New York University and Seton Hall University, Emmy Award-winning anchor for Thirteen/WNET (PBS), and newspaper columnist. Adubato regularly appears on the Today show, CNN, FOX and CBS/2 in New York as a media and political analyst. He is the author of Make the Connection, What Were They Thinking? (both Rutgers University Press), and Speak from the Heart.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Corporate Leadership
By Green Tea Learner
Steve Adubato is good at understanding how good leaders should behave in times of crisis. I had to read this book for my education leadership class for my supervisor certificate. True ,he chooses a lot of friends as his examples but, he also has some pretty good friends (We should all be so lucky!) Unfortunately, it doesn't tell leaders how to treat and support the people you work with. Maybe that will be his next book. "Rising tide lifts all boats"

He goes over great examples of how various people dropped the ball or rose to the occasion in many scenarios that have made the news and it was a good read. Take it on the plane with you on your next trip.

This book really helped me to see that you really need to get advice and think before talking to a camera and that mentor-ship is a good thing! It will help you as a future leader to see that it will take more than just the money, connections, degrees or the certificate to mold you into what you need to be an effective leader in times of change.

2 of 2 people found the following review helpful.
You are the brand
By Donna K. Fairfield-Green
Not as informative or useful as hoped. Some good ideas but not worth purchasing. Next time will get from library.

0 of 0 people found the following review helpful.
This is a well-written guide for marketers and public relations professionals.
By Lee Gimenez
This is a well-written guide for marketers and public relations professionals. It's also helpful for people that want to improve the 'branding' of themselves in order to obtain better jobs and careers. The author, Steve Abudato, does a very good job of illustrating his concepts by showing true life examples of famous and not-so-famous people that have done an excellent job in branding themselves. It also gives examples of people that have done the opposite. I recommend this book to anyone that is interested in improving their marketing/PR skills.

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Jumat, 09 Mei 2014

[T660.Ebook] Download Ebook Memoirs of a Woman Doctor, by Nawal El Saadawi

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Memoirs of a Woman Doctor, by Nawal El Saadawi

A young Egyptian female medical student overcomes social hypocrisy and social injustice to become a caring and successful physician.

  • Sales Rank: #114131 in Books
  • Brand: Brand: City Lights Publishers
  • Published on: 2001-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .30" w x 5.50" l, .31 pounds
  • Binding: Paperback
  • 128 pages
Features
  • Used Book in Good Condition

Language Notes
Text: English (translation)
Original Language: Arabic

About the Author
Nawal El Saadawi is an internationally-renowned Egyptian writer and feminist. Her book Woman and Sex, published in 1972, dealt openly with subjects considered taboo. Several of her novels have been translated into English. She is currently Distinguished Visiting Professor at Spelman College in Atlanta, Georgia.

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0 of 0 people found the following review helpful.
Four Stars
By knitty
Interesting and well written.

0 of 0 people found the following review helpful.
Four Stars
By Randy Bowers
Met my expectations

12 of 15 people found the following review helpful.
The Heart of a Frustrated Woman
By Dhaval Vyas
In most societies in this world, it is a positive to be born a man. Being born a man will automatically give a person more chances in life than being a woman. 'Memoirs of a Woman Doctor' is the story of an Egyptian girl planning to become a doctor. She lives in a society where a woman's chances of climbing the socio-economic ladder are slim to none. Being the only woman in her medical school, she constantly tries to denegrate men and sometimes scolds humanity in general. She feels men are not the "Gods" that her mother thought they were. She tries to rationalize humanity, saying they are no better than animals. In all this time, she seems to have no attachment to humanity; all she seems to care about are her studies and her career. The ending of the book can be interperted in two ways. Some will feel it is a cop out (like I did) and others will feel she learned a very important lesson about this life. Nonetheless, it is a facinating read into the heart and mind of a smart, but frustrated woman living in a socitey dominated my males.

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Minggu, 04 Mei 2014

[Y174.Ebook] PDF Download Western European Consumer Perception of a Chinese Brand. an Examination of Huawei, by Jessica Duong

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Western European Consumer Perception of a Chinese Brand. an Examination of Huawei, by Jessica Duong

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Western European Consumer Perception of a Chinese Brand. an Examination of Huawei, by Jessica Duong

Master's Thesis from the year 2014 in the subject Business economics - Trade and Distribution, grade: 1,0, Kings College London (Lau China Institute), language: English, abstract: In the last decade China's economic role has changed considerably. The rise of China is concomitant with the emergence of many giant Chinese corporations. Those corporations are dominating rankings of largest companies worldwide. To reinforce their economic position, Chinese companies aspire to build their own global brands, but few have been successful so far. This research paper seeks to provide an in-depth analysis of Huawei's current brand positioning in Western Europe. To what extent has Huawei been able to create a popular brand? How are Huawei's smartphones perceived in comparison to other global smartphone brands? How effective is Huawei's branding strategy? Is the Huawei brand as a Chinese brand encumbered with country-of-origin effects? To answer these questions, the author applied a mixed methods approach comprising of an online questionnaire and interviews, which have been conducted from June to July 2014. The objective of the questionnaire is to depict the big picture of the Huawei brand among Western European consumers, while the interviews aim to explore relevant issues mentioned in the questionnaire. The main findings show that Huawei's brand is not an established brand at the present moment, but rather is in a transitional stage. Huawei is perceived to have smartphones with an appealing design and sophisticated technological components, but overall lacks strong and succinct associations in comparison to other smartphone brand leaders. In addition, the COO impact and isolated branding approaches result in an ineffective brand strategy, which highlights Huawei's need for a precise and consistent brand management.

  • Published on: 2016-02-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.27" h x .20" w x 5.83" l, .26 pounds
  • Binding: Paperback
  • 82 pages

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